Twimbit CX Stars. Recognising Exceptional CX.

CX Stars 2023

Proficient CX Stars

Discover the 58 companies with proficient CX practices!

Advanced CX Stars

Discover the 28 companies with Advanced CX practices!

Exceptional CX Stars

Discover the 4 companies with Exceptional CX practices!

Who are CX Stars?

Taking inspiration from the Michelin Star Guide, which was created to encourage motorists to embark on new culinary adventures, Twimbit CX Stars program aims to inspire companies to cultivate exceptional customer experiences (CX).

Companies will be given a rating of 1 star to 5 stars, based on their ability to deliver exceptional CX, demonstrate best-in-class platforms, processes, and practices that set the benchmark for CX excellence.

How do we identify CX Stars?

Independent. Research-Driven. Analyst-led Benchmarks.

Benchmark companies across 4 CX pillars

Rate the CX star nominees out of 5 stars

Celebrate with best-in-class CX stars awards

Recognising Exceptional CX Stars

Companies will be assessed based on the Exceptional CX Mastery Scale, with recognition extending across regions, countries, and industry verticals for a comprehensive representation. Furthermore, exceptional CX innovations and practices will be given special consideration, adding an extra layer of recognition for exemplary achievements in this domain.

Four CX Pillars

Digital Experience

Service Experience

Employee Experience

Brand Experience

Exceptional CX Mastery Scale

Emerging

The organisation's CX improvements are sporadic, lacking formalized processes or strategies.

Approaching

The company's CX practices are not consistently implemented company-wide.

Proficient

The company has a clear CX strategy implemented in many areas.

Advanced

The company has a well-defined, holistic customer experience strategy.

Exceptional

The company is a CX leader, driven by a customer-centric culture, innovation, and continuous improvement.

*Companies that are scored as ''Proficient', 'Advanced', and 'Exceptional' will be recognised during the award ceremony in Bangkok

Why enter

Know your CX Benchmark - Receive CX Star ratings across 4 pillars to benchmark, assess and reflect on your CX performance
Celebrate & Engage with other CX Stars - Network with industry practitioners and experts, and get recognised for your CX leadership
Be part of a community - As part of Twimbit CX Assembly, you can be part of quarterly roundtable discussions to delve into ongoing trends and share best practices with fellow practitioners!
And it's free - Get your CX benchmark summary on the 4 pillars, your Twimbit CX Star badge, and based on the benchmarks, potentially an award for being a best-in-class CX company