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Become a
CX Star
Twimbit CX Stars. Recognising Exceptional CX.
Who are CX Stars?
Taking inspiration from the Michelin Star Guide, which was created to encourage motorists to embark on new culinary adventures, Twimbit CX Stars program aims to inspire companies to cultivate exceptional customer experiences (CX).
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Companies will be given a rating of 1 star to 5 stars, based on their ability to deliver exceptional CX, demonstrate best-in-class platforms, processes, and practices that set the benchmark for CX excellence.​
How do we identify CX Stars?
Independent. Research-Driven. Analyst-led Benchmarks.
Benchmark companies across 4 CX pillars
Rate the CX star nominees out of 5 stars
Celebrate with best-in-class CX stars awards
Recognising Exceptional CX Stars
Companies will be assessed based on the Exceptional CX Mastery Scale, with recognition extending across regions, countries, and industry verticals for a comprehensive representation. Furthermore, exceptional CX innovations and practices will be given special consideration, adding an extra layer of recognition for exemplary achievements in this domain.
Exceptional CX Mastery Scale
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The company's CX improvements are sporadic, lacking formalized processes or strategies.
The company's CX practices are not consistently implemented company-wide.
Approaching
Emerging
The company has a clear CX strategy implemented in many areas.
Proficient
The company has a well-defined, holistic customer experience strategy
Advanced
Exceptional
The company is a CX leader, driven by a customer-centric culture, innovation, and continuous improvement.
*Companies that are scored as 'Advanced' and 'Exceptional' will be recognised during the award ceremony in Bangkok
Why enter
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Know your CX Benchmark - Receive CX Star ratings across 4 pillars to benchmark, assess and reflect on your CX performance​
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Celebrate & Engage with other CX Stars - Network with industry practitioners and experts​, and get recognised for your CX leadership
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Be part of a community - As part of Twimbit CX Assembly, you can be part of quarterly roundtable discussions to delve into ongoing trends and share best practices with fellow practitioners!
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And it's free - Get your CX benchmark summary on the 4 pillars, your Twimbit CX Star badge, and based on the benchmarks, potentially an award for being a best-in-class CX company
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Timeline: Becoming a CX star
Submit nominations online
July - August
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*Nomination Deadline - 25th Sep 23
Twimbit starts benchmarking exercise
July - September
Companies submit evaluation form and schedule call with analysts
August - September
Rate and review CX star with independent judging panel
September
Celebrate CX Stars at Award ceremony in Bangkok
11 October 2023
About
Twimbit CX Stars Program
The program is conceptualised and managed by Twimbit, a global research and advisory firm.
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The CX Stars Awards Gala dinner will be held in Bangkok on 11th October 2023 in partnership with Genesys, in conjunction with the G-summit event.
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