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Become a

CX Star

Twimbit CX Stars. Recognising Exceptional CX.

Who are CX Stars?

Taking inspiration from the Michelin Star Guide, which was created to encourage motorists to embark on new culinary adventures, Twimbit CX Stars program aims to inspire companies to cultivate exceptional customer experiences (CX).

Companies will be given a rating of 1 star to 5 stars, based on their ability to deliver exceptional CX, demonstrate best-in-class platforms, processes, and practices that set the benchmark for CX excellence.​

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How do we identify CX Stars?

Independent. Research-Driven. Analyst-led Benchmarks.


Benchmark companies across 4 CX pillars 

Rate the CX star nominees out of 5 stars

Celebrate with best-in-class CX stars awards

Recognising Exceptional CX Stars

Companies will be assessed based on the Exceptional CX Mastery Scale, with recognition extending across regions, countries, and industry verticals for a comprehensive representation. Furthermore, exceptional CX innovations and practices will be given special consideration, adding an extra layer of recognition for exemplary achievements in this domain.

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Why enter

  • Know your CX Benchmark - Receive CX Star ratings across 4 pillars to benchmark, assess and reflect on your CX performance​

  • Celebrate & Engage with other CX Stars - Network with industry practitioners and experts​, and get recognised for your CX leadership 

  • Be part of a community - As part of Twimbit CX Assembly, you can be part of quarterly roundtable discussions to delve into ongoing trends and share best practices with fellow practitioners!

  • And it's free - Get your CX benchmark summary on the 4 pillars, your Twimbit CX Star badge, and based on the benchmarks, potentially an award for being a best-in-class CX company

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Timeline: Becoming a CX star

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Submit nominations online

July - August

*Nomination Deadline - 25th Sep 23

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Twimbit starts benchmarking exercise

July - September

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Companies submit evaluation form and schedule call with analysts

August - September

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Rate and review CX star with independent judging panel


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Celebrate CX Stars at Award ceremony in Bangkok

11 October 2023

Twimbit CX Stars Program

The program is conceptualised and managed by Twimbit, a global research and advisory firm. 

The CX Stars Awards Gala dinner will be held in Bangkok on 11th October 2023 in partnership with Genesys, in conjunction with the G-summit event.

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